Hey there! In my latest blog post, I dive into how print advertising is making a comeback and explore a revealing study that finds placing ads next to quality news content is brand-safe, irrespective of the article’s topic. Fascinating insights for marketers and advertisers alike!

• Long Read: Print advertising strikes back: “With the reprieve in consumer confidence, the bounce in print readership has two possible drivers.
• Advertising adjacent to quality news content is brand-safe regardless of topic: A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.