In my latest blog post, I dive into a fascinating discussion with HubSpot’s Nicolas Holland about three major hurdles B2B marketers face today. We explore changes in search behaviors, evolving social media habits, and the sheer volume of data that’s overwhelming many. It’s all part of The Drum’s B2B Focus! Curious? Check it out for more insights on improving customer connections.

• The 3 ‘lightning strikes’ making customer connections more difficult for B2B marketers: For The Drum’s B2B Focus, we talk to HubSpot’s Nicolas Holland about changes to search, shifting social media habits and an “overwhelming” amount of data.