In my latest blog post, I delve into the exciting world of AI and its transformative impact on publishing. I explore how Business Insider is leveraging AI to enhance their website, with innovations like smart paywalls and ad tools. Plus, I discuss predictions about AI agents and the profound changes they might bring to the publishing industry by 2025. It’s all about embracing technology for growth!

• Business Insider tech chief: AI lets us ‘punch above our weight class’: Business Insider AI developments this year have included search on the website and app, a smart paywall and an ad tool.
• AI agents will lead to significant internal change for publishers: Here’s a look at a broad sweep of forecasts for technological change that will impact how publishers do business. A common theme running through them: how the industry must consider the impact of GenAI on humans in 2025.