I came across Maarten Albarda’s electrifying piece in the latest BoSacks newsletter, originally published on MediaPost: “AI Is Not The Future — It Is Here To Take Your Job” (https://www.mediapost.com/publications/article/407506/ai-is-not-the-future-it-is-here-to-take-your-jo.html?edition=139243). Eric Schmidt’s warning that AI could elbow aside programmers, mathematicians, and entire marketing teams in mere months isn’t sci-fi—it’s next quarter’s boardroom debate. Here’s why embracing AI now feels more like grabbing a lifeboat than steering into a storm.

From where I sit, the real magic (and madness) lies in AI’s leap from “helpful chatbot” to “autonomous strategist.” Imagine a system that doesn’t just draft your ad copy but plans the campaign, allocates budget, and optimizes in real time. That’s not some distant beta test—it’s happening. We’re talking productivity boosts economists haven’t even charted yet. And if you’re thinking, “Nah, that’s years away,” Schmidt’s blistering timeline—full automation of coding tasks within months, general intelligence in 3–5 years—is a gut-check you can’t ignore.

So, what do you do? First, audit your playbook. Map every repetitive task and ask: “Could an algorithm do this faster (and cheaper) than my intern?” Spoiler: the answer’s often “yes.” Next, retool your team for human-only superpowers—ethical oversight, pattern-breaking creativity, and relationship-building that no AI can fake. Finally, make AI fluency part of your culture. A five-minute daily demo, a lunchtime “what’s new” session, even AI peer groups—whatever it takes to demystify the tech and keep curiosity front and center.

Every revolution creates winners and losers. If you lean into AI as a teammate—albeit a supercharged one—you’ll surf this wave instead of wiping out. And trust me, that’s way more fun than reinventing the agency model on the fly while your competitors pull ahead.